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Does Snoop Dogg know what ‘branding’ is? In the
new trailer for his forthcoming album, Bush, the
legendary Long Beach rapper continues his easy glide
into middle age. Where he was once the smooth-
talking harbinger of death and too-long strings of
condoms, Snoop is now a maestro of funk, here to
keep the party going just long enough for the 35-plus
crowd to feel satisfied. (There are still probably
condoms involved, just fewer.)
At press time, little is known about the record, save for
a brief listen to a song called “Peaches N Cream,”
widely assumed to be the project’s lead single. The
album is expected to feature contributions from
Charlie Wilson and Stevie Wonder. An exact release
date has yet to be announced, but Bush is rumored to
be dropping some time this spring.
Pharrell has had quite the run over the past two years,
exerting his commercial dominance with what seems
to be a never-ending stream of hit singles. “Happy,”
the best-selling song on Apple’s iTunes charts in 2014,
is being adapted into a series of children’s books.
Prior to that song (and last year’s solo LP Girl), the
Neptune flooded airwaves with the 1-2 punch of Daft
Punk’s “Get Lucky” and Robin Thicke’s “Blurred Lines”
in 2013. As for Snoop, he seems to have been locked
in the studio recently; in addition to Bush, he has been
completing his second collaboration with Dam-Funk, 7
Nights Of Funk. The two released a pair of songs in
advance of the project.
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