Popcaan shots music video with rapper, Pusha T; takes Vanity Fair spotlight

Working assiduously at turning himself into an illustrious brand, while 'repping' for dancehall music, Popcaan has made a smooth entrance into the world of rap music through a recent collaboration with a popular American rapper.

The entertainer recently wrapped up a video shoot with popular US rapper, Pusha T, who is signed to Kanye West's G.O.O.D Music label. Pusha T, who came to the fore as one half of the duo, Clipse, was featured alongside Big Sean on Kanye's blockbuster single, "Mercy", which went on to achieve platinum-selling status this year. A musically astute artiste, Kanye sampled the high-pitched vocals of Jamaican Fuzzy Jones, on "Mercy". Jones was a popular song/dubplate intro man during the 70's and 80's and with the huge success of Mercy, it isn't surprising that the G.O.O.D team have come to Jamaica for an original - Popcaan.

Papi is featured on Pusha T’s single "Blocka", and the decision was taken to have the music video shot on location in Jamaica using talented Los Angeles-based director, Orson Whales. Interestingly, while Pusha T was in Jamaica, Popcaan introduced him to all the main dancehall street parties, where Pusha T even got on the mic a few times, much to the delight of his Jamaican fans.

It was quite a busy period for Popcaan, as he also shot the video for theDre Skull-produced single, “So We Do It”, on the Kling Kling riddim. The video was directed by "Vice" magazine editor and feature documentary filmmaker Andy Capper, whose credits include the Snoop Doggdocumentary "Reincarnated".